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TRUSCEND Soft Bass Fishing Lure Shaking Shad Paddle Tail Swimbait - Truscend Fishing

Shadtale Soft Fishing Lures | BKK Hooks | Paddle Tail Swimbait | For Bass & Trout & Crappie & Walleye

From $14.99 USD
From $14.99 USD $29.99 USD
CTWB (2.5in/6cm) TWN (3in/7.5cm) TWI (3.5in/9cm) TWW (4in/10cm) +2 View more
Pre-Rigged Soft Fishing Lures

Pre-Rigged Soft Fishing Lures

From $12.99 USD
From $12.99 USD $29.99 USD
TWA(3.8in/9cm) TWB(5in/12cm)
A collection of TRUSCEND Tadpole Lure paddles tails with spinner blades in various colors, designed for bass fishing.

Shadtale Soft Fishing Lures | BKK Hooks | Paddle Tail Swimbait | For Bass & Trout & Crappie & Walleye

From $16.99 USD
From $16.99 USD $29.99 USD
2.3in/6cm 3.2inch/8cm
Paddle Tail Swimbait – TPE Soft Fishing Lure with Spinner Blade

Paddle Tail Swimbait – TPE Soft Fishing Lure with Spinner Blade

From $13.99 USD
From $13.99 USD $29.99 USD
2in/5cm & 0.15oz/4.5g 3.2in/8cm & 0.6oz/18g
TRUSCEND Paddle Tail Swimbait | Soft Glide Bait with BKK Hooks

Soft Glide Bait | BKK Hooks| Paddle Tail Swimbait | Spinner | For Bass & Trout & Crappie & Walleye

From $12.99 USD
From $12.99 USD $29.99 USD
2.8in/7cm 3.5in/9cm
A set of three TRUSCEND soft bait spinner tails swimbait lures in different colors, each featuring a two-tone injection process and equipped with a sharp hook at the back.

Soft Bait Spinner Tail Swimbait

From $13.99 USD
From $13.99 USD $29.99 USD
3.5in/9cm 5.5in/14cm
TRUSCEND Paddle Tail Swimbait with Pre-rigged Jig Head - Truscend Fishing

Shad Swimbait Jih Head Paddle Tail Lure

From $14.99 USD
From $14.99 USD $29.99 USD
2.8in/7cm 3.8in/10cm
TRUSCEND Duramax Pre-Rigged TPE Soft Swimbait Fishing Lures with BKK Hooks

TRUSCEND Duramax Pre-Rigged TPE Soft Swimbait Fishing Lures with BKK Hooks

From $17.99 USD
From $17.99 USD $29.99 USD
C3-4"-1/2oz C-2.5"-1/8oz C1-3"-1/4oz C2-3.5"-3/8oz +1 View more
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Swimmax Fishing Lure 

Swimmax Fishing Lure 

Built with an 8-segment multi-jointed body, the lure delivers a slow, natural sink and highly flexible movement in the water. Its lifelike swimming action effectively mimics real prey, attracting more strikes and triggering aggressive responses from predator fish.

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New Arrivals

Aetheron Seabass Fishing Rod with Toray Carbon & Fuji SIC Guides

Aetheron Seabass Fishing Rod with Toray Carbon & Fuji SIC Guides

$189.99 USD
$189.99 USD $289.00 USD
8'8"-M-Mod Fast 9'-MH-Mod Fast 8'3"-L-Fast 8'6"-ML-Fast +4 View more
TRUSCEND Suspending Jerkbait Fishing Lure with BKK Hooks & Rattle

TRUSCEND Suspending Jerkbait Fishing Lure with BKK Hooks & Rattle

$20.99 USD
$20.99 USD
3.5in(8.5cm)
TRUSCEND Extra Metal Lip Crankbait Fishing Lure with BKK Hooks & Rattle

TRUSCEND Extra Metal Lip Crankbait Fishing Lure with BKK Hooks & Rattle

$20.99 USD
$20.99 USD $39.90 USD
2in (5cm)
TRUSCEND Metal Lip Crankbait Fishing Lure with BKK Hooks & Rattle

TRUSCEND Metal Lip Crankbait Fishing Lure with BKK Hooks & Rattle

$19.99 USD
$19.99 USD $39.90 USD
2in (5cm)
TRUSCEND Duramax Pre-Rigged TPE Soft Swimbait Fishing Lures with BKK Hooks

TRUSCEND Duramax Pre-Rigged TPE Soft Swimbait Fishing Lures with BKK Hooks

From $17.99 USD
From $17.99 USD $29.99 USD
C3-4"-1/2oz C-2.5"-1/8oz C1-3"-1/4oz C2-3.5"-3/8oz +1 View more
[12Pcs] Rooster Tail Spinnerbaits Fishing Lures

[12Pcs] Rooster Tail Spinnerbaits Fishing Lures

$14.99 USD
$14.99 USD $25.99 USD
2.2" - 3" / 0.13oz - 0.23oz
TRUSCEND Diving Crankbait with BKK Hooks for Bass, Trout & Walleye

TRUSCEND Diving Crankbait with BKK Hooks for Bass, Trout & Walleye

$15.99 USD
$15.99 USD $39.99 USD
2in (5.5cm)
[6PCS] TRUSCEND Smallest Jointed Swimbaits

[6PCS] TRUSCEND Smallest Jointed Swimbaits

$14.99 USD
$14.99 USD $39.99 USD
1in (2.8cm)
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Topwater POPOBAIT

Topwater POPOBAIT


Engineered for powerful topwater strikes, the POPOBAIT features a dual-blade rotating tail that creates strong water disturbance to mimic distressed baitfish. Its balanced, roll-resistant design ensures stable retrieves, while the reflective coating improves visibility in murky water.

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Fishing Tools

Lockable Fishing Pliers with Ergonomic Handle & Teflon Coating

Lockable Fishing Pliers with Ergonomic Handle & Teflon Coating

$20.99 USD
$20.99 USD $49.99 USD
Space Grey Alpine Green Wine Red Ocean Blue
Blue and black fishing pliers with carabiner and spring

Lockable Fishing Pliers with Tungsten Carbide Cutter & Teflon Coating

From $23.99 USD
From $23.99 USD $49.99 USD
Grey Blue Red Green
TRUSCEND Stainless Fishing Pliers Set with Sheath Lanyard - Truscend Fishing

Stainless Fishing Pliers Set with Sheath Lanyard

$15.99 USD
$15.99 USD $49.99 USD
TRUSCEND Spinning Reel Ultra Light - Truscend Fishing

Spinning Fishing Reel | Aviation Metal Material Body Reels | Industrial Durable-Strength | High Speed & Stability | Saltwater & Freshwater

From $59.99 USD
From $59.99 USD $59.99 USD
1500 2000 3000 4000 +1 View more
Wacky Rig Tool | Gradient Color | Silicone O Rings 210 Pcs | 3"-4" & 5"-7" Fishing Worm Lures

Wacky Rig Tool | Gradient Color | Silicone O Rings 210 Pcs | 3"-4" & 5"-7" Fishing Worm Lures

$12.99 USD
$12.99 USD $12.99 USD
Blue Gold Green Red
TRUSCEND Advanced 6.2:1 Baitcaster Reel 4+1 Stainless BB - Truscend

Advanced 6.2:1 Casting Reels 4+1 Stainless BB

$59.99 USD
$59.99 USD $59.99 USD
X8 Braided Fishing Line| PE Braid Line | Must-Have Freshwater

X8 Braided Fishing Line| PE Braid Line | Must-Have Freshwater

From $16.99 USD
From $16.99 USD $16.99 USD
Blue Green Moss Green Multicolor +1 View more
Fishing Fillet Knife Set | Protective Sheath| Sharpening & Cut Resistant Glove | Anti-slip Handle

Fishing Fillet Knife Set | Protective Sheath| Sharpening & Cut Resistant Glove | Anti-slip Handle

From $23.99 USD
From $23.99 USD
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JOINTED SWIMBAITS

JOINTED SWIMBAITS
PLOPPER LURE

PLOPPER LURE
METAL LURES

METAL LURES

Caught with TRUSCEND

Truscend® Official

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Truscend Always Amazing


Since 2016, Truscend has been dedicated to designing and developing innovative fishing lures that combine lifelike action, proven performance, and lasting durability. Trusted by anglers around the world, our mission is simple: help every fisherman fish smarter, catch more, and enjoy the water with confidence.

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