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TRUSCEND Soft Bass Fishing Lure Shaking Shad Paddle Tail Swimbait - Truscend Fishing

Shadtale Soft Fishing Lures | BKK Hooks | Paddle Tail Swimbait | For Bass & Trout & Crappie & Walleye

$15.99 USD
$15.99 USD $19.99 USD
TWN (2.8in/7cm) - 6pcs TWI (3.5in/9cm) - 6pcs TWR (4.7in/12cm) - 6pcs
Pre-Rigged Soft Fishing Lures | BKK Hook | Easy Catch | Tear-Resistant TPE | Shrimp & Crayfish Swimbaits | Freshwater Saltwater Baits | For Bass & Trout &Walleye &Pike

Pre-Rigged Soft Fishing Lures | BKK Hook | Easy Catch | Tear-Resistant TPE | Shrimp & Crayfish Swimbaits | Freshwater Saltwater Baits | For Bass & Trout &Walleye &Pike

From $14.99 USD
From $14.99 USD $21.99 USD
3in(7.5cm); 5/16oz(8.8g) 3-1/2in(9cm); 7/16oz(11.5g) 4-1/2in(11cm); 7/8oz(21g)
Shadtale Soft Fishing Lures | BKK Hooks | Paddle Tail Swimbait | For Bass & Trout & Crappie & Walleye

Shadtale Soft Fishing Lures | BKK Hooks | Paddle Tail Swimbait | For Bass & Trout & Crappie & Walleye

From $16.99 USD
From $16.99 USD $19.99 USD
2.3in/6cm - 6pcs 3.2inch/8cm - 6pcs
TRUSCEND Paddle Tail Swimbait with Pre-rigged Jig Head - Truscend Fishing

Shad Swimbait Jih Head Paddle Tail Lure

From $12.99 USD
From $12.99 USD $14.99 USD
2.8in/7cm - 6pcs 3.8in/10cm - 6pcs
TRUSCEND Curly Tail Swimbait Soft Bait Lures for Bass - Truscend Fishing

Fishing Lures Lifelike Swimbait for Bass Trout Crappie

$16.99 USD
$16.99 USD $16.99 USD
C (2.5in/6.5cm) - 6pcs B (3.5in/9cm) - 6pcs
Soft Bait Spinner Tail Swimbait

Soft Bait Spinner Tail Swimbait

From $13.99 USD
From $13.99 USD $18.99 USD
3.5in/9cm - 3pcs 5.5in/14cm - 3pcs
Duramax Pre-Rigged Soft Fishing Lures | BKK Hook | Light Color | Balanced Action | Tear-Resistant TPE | Crayfish Swimbaits | Freshwater Saltwater Baits | for Bass & Trout & Walleye & Pike

Duramax Pre-Rigged Soft Fishing Lures | BKK Hook | Light Color | Balanced Action | Tear-Resistant TPE | Crayfish Swimbaits | Freshwater Saltwater Baits | for Bass & Trout & Walleye & Pike

From $13.99 USD
From $13.99 USD $22.99 USD
2.5in/6.3cm - 3pcs 3in/7.5cm - 3pcs
Duramax Pre-Rigged Soft Fishing Lures | BKK Hook | Dark Color | Balanced Action | Tear-Resistant TPE | Crayfish Swimbaits | Freshwater Saltwater Baits | for Bass & Trout & Walleye & Pike

Duramax Pre-Rigged Soft Fishing Lures | BKK Hook | Dark Color | Balanced Action | Tear-Resistant TPE | Crayfish Swimbaits | Freshwater Saltwater Baits | for Bass & Trout & Walleye & Pike

From $13.99 USD
From $13.99 USD $22.99 USD
2.5in/6.3cm - 3pcs 3in/7.5cm - 3pcs
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Swimmax Fishing Lure 

Swimmax Fishing Lure 

Built with an 8-segment multi-jointed body, the lure delivers a slow, natural sink and highly flexible movement in the water. Its lifelike swimming action effectively mimics real prey, attracting more strikes and triggering aggressive responses from predator fish.

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New Arrivals

TRUSCEND Easy Catch SwimMax with BKK Hooks, Magic Noisy Wiggling and Vibrating Actions for More Bites, Lifelike Fishing Lures for Bass Trout Walleye Crappie, Strongest Dyneema Fiber Jointed Swimbait

TRUSCEND Easy Catch SwimMax with BKK Hooks, Magic Noisy Wiggling and Vibrating Actions for More Bites, Lifelike Fishing Lures for Bass Trout Walleye Crappie, Strongest Dyneema Fiber Jointed Swimbait

$32.99 USD
$32.99 USD
Set of colorful Truscend fishing lures on a white background

Pre-Rigged Soft Lures | Paddle Tail Swimbait | Spinner Blade | BKK Hook | TPE Soft | For Bass & Trout

From $13.50 USD
From $13.50 USD $18.99 USD
2in/5cm & 0.15oz/4.5g 3.2in/8cm & 0.6oz/18g
Floating Minnow Fishing Lure | Hard Bait | Rattle | Weight Transfer | Mustad Hooks | For Bass, Trout & Pike

Floating Minnow Fishing Lure | Hard Bait | Rattle | Weight Transfer | Mustad Hooks | For Bass, Trout & Pike

$24.99 USD
$24.99 USD $24.99 USD
4.3" 0.5oz-F:3ft
Fishing Fillet Knife Set | Protective Sheath| Sharpening & Cut Resistant Glove | Anti-slip Handle

Fishing Fillet Knife Set | Protective Sheath| Sharpening & Cut Resistant Glove | Anti-slip Handle

From $23.99 USD
From $23.99 USD
Forked Truscend Boning Knife with black sheath on a white background

Boning Knife | Protective Sheath | Boning Filleting & Trimming & Skinning | Ergonomic Anti-slip Handle

From $21.99 USD
From $21.99 USD
Three spinnerbaits with different colors and designs on a white background

Spinnerbait Fishing Lure | Dual Willow Blade Rooster Tail | For Bass & Trout & Walleye

$15.99 USD
$15.99 USD $15.99 USD
Blue metal tool with spring and carabiner, surrounded by black rubber rings on a white background

Wacky Rig Tool | Gradient Color | Silicone O Rings 210 Pcs | 3"-4" & 5"-7" Fishing Worm Lures

$12.99 USD
$12.99 USD $12.99 USD
Blue Gold Green Red
X8 Braided Fishing Line| PE Braid Line | Must-Have Freshwater

X8 Braided Fishing Line| PE Braid Line | Must-Have Freshwater

From $16.99 USD
From $16.99 USD $16.99 USD
Blue Green Moss Green Multicolor +1 View more
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Topwater POPOBAIT

Topwater POPOBAIT


Engineered for powerful topwater strikes, the POPOBAIT features a dual-blade rotating tail that creates strong water disturbance to mimic distressed baitfish. Its balanced, roll-resistant design ensures stable retrieves, while the reflective coating improves visibility in murky water.

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Fishing Tools

Lockable Handy Fishing Pliers | Ergonomical Handle | Teflon Coated Fishing Tool

Lockable Handy Fishing Pliers | Ergonomical Handle | Teflon Coated Fishing Tool

$20.99 USD
$20.99 USD $25.99 USD
Space Grey Alpine Green Wine Red Ocean Blue
Lockable Fishing Pliers | High Tungsten Carbide Cutter | Ergonomic Handy Handle | Mo-V Cutter | Teflon Coated

Lockable Fishing Pliers | High Tungsten Carbide Cutter | Ergonomic Handy Handle | Mo-V Cutter | Teflon Coated

From $23.99 USD
From $23.99 USD $32.99 USD
Grey Blue Red Green
TRUSCEND Stainless Fishing Pliers Set with Sheath Lanyard - Truscend Fishing

Stainless Fishing Pliers Set with Sheath Lanyard

$15.99 USD
$15.99 USD $19.99 USD
TRUSCEND Spinning Reel Ultra Light - Truscend Fishing

Spinning Fishing Reel | Aviation Metal Material Body Reels | Industrial Durable-Strength | High Speed & Stability | Saltwater & Freshwater

From $59.99 USD
From $59.99 USD $59.99 USD
1500 2000 3000 4000 +1 View more
Blue metal tool with spring and carabiner, surrounded by black rubber rings on a white background

Wacky Rig Tool | Gradient Color | Silicone O Rings 210 Pcs | 3"-4" & 5"-7" Fishing Worm Lures

$12.99 USD
$12.99 USD $12.99 USD
Blue Gold Green Red
TRUSCEND Advanced 6.2:1 Baitcaster Reel 4+1 Stainless BB - Truscend Fishing

Advanced 6.2:1 Casting Reels 4+1 Stainless BB

$59.99 USD
$59.99 USD $59.99 USD
X8 Braided Fishing Line| PE Braid Line | Must-Have Freshwater

X8 Braided Fishing Line| PE Braid Line | Must-Have Freshwater

From $16.99 USD
From $16.99 USD $16.99 USD
Blue Green Moss Green Multicolor +1 View more
Fishing Fillet Knife Set | Protective Sheath| Sharpening & Cut Resistant Glove | Anti-slip Handle

Fishing Fillet Knife Set | Protective Sheath| Sharpening & Cut Resistant Glove | Anti-slip Handle

From $23.99 USD
From $23.99 USD
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JOINTED SWIMBAITS

JOINTED SWIMBAITS
PLOPPER LURE

PLOPPER LURE
METAL LURES

METAL LURES

Caught with TRUSCEND

Truscend® Official

Quality Guarantee, best service and exclusive offers.

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Shipping On Orders Over $39

Free Returns

100% satisfaction guarantee, 30 days free returns.

Truscend Always Amazing


Since 2016, Truscend has been dedicated to designing and developing innovative fishing lures that combine lifelike action, proven performance, and lasting durability. Trusted by anglers around the world, our mission is simple: help every fisherman fish smarter, catch more, and enjoy the water with confidence.

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